Former Campaign Slogan Seeks Work as a Motivational Poster
A fictional campaign's retired slogan has entered the private sector after discovering that broad optimism transfers easily between politics, gym memberships and office walls.

A fictional campaign's retired slogan has entered the private sector after discovering that broad optimism transfers easily between politics, gym memberships and office walls. Its new agent promises a strong market for words without measurable obligations.
Captain Freedom reviewed the portfolio. The phrase could inspire teamwork, promote bottled water or decorate a corridor where staff were waiting to hear about layoffs. Only the color palette needed changing.
A school requested a version children could understand. The slogan became 'Try Doing the Thing,' which teachers found unexpectedly useful. Consultants rejected the revision as insufficiently aspirational. The school kept it anyway, becoming the first client to get a clear instruction out of the original campaign material.